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Tuesday 01/13/09 - Dessert Wines

Today's Dessert Wines Article

Get Ready for Higher Prices for Your Favorite California Wines




Get ready for higher priced higher quality boutique type wines from the California wine producing regions.


No region of the world has impacted the world of wine in the past half century than California.


While legendary European wines and winemakers have shaped wine history throughout history, the Golden State has undergone sweeping improvements in both quality and reputation like no other winemaking region.


Considering that Prohibition dragged California's wine industry to its knees just 70 years ago, the status of the California wine industry at the forefront of the world wide Wine world is truly amazing.


But Prohibition was sort of a blessing in disguise. Once the ban on alcoholic beverages had been lifted, California vintners reinvented their products and their wineries, ripping out vines used for sacramental and bulk/jug wines in favor of the "noble' grape varieties - Cabernet Sauvignon, Chardonnay and others. These grapes are the same varietals as those used in Bordeaux, Burgundy and beyond.


The rest as they say is history.


California wines often embody the "New World" style: a food friendly balance of complexity, intense flavors and approachability. Most California reds (as well as a decent portion of the California whites tend to be intense, fruit forward wines ages in oak.


A warmer daytime climate than their European counterparts is often offset by cool nights fuelled by the ocean breezes.


As a result, the wines of California often embody a combination of finesse and power, delivered to wine drinkers is user friendly packaging.


It is the rarely complicated labels and powerful promotion of California wine that has spearheaded their remarkable emergence in the wine industry. Many small European chateaus cannot be bothered to appease the average North American wine drinker, the bread and butter of New World wineries.


However, certain premium California has developed a cult like status fuelled by stratospheric ratings, and a supportive press. Boutique wineries in Napa Valley and Sonoma County keep production to a relatively small 1,000 cases or less resulting in a small supply for a demand that has been fueled by promotion and mystique. The result is higher pricing strategies.


Wineries like Napa Valley's Screaming Eagle and Sonoma County's Shafer are the crown jewels for those wines collectors with seemingly unlimited resources. Potential buyers can wait years, just to get on winery mailing lists so they can be informed when the new vintage is ready, often these cult wines sell by mail order and at the winery source only.


Realizing that the demand for premium California wines outweighs the available supply, many big name winemakers making value priced reds and whites are focusing much of their time and energy on higher end ventures with smaller grapes yields, lower production and more bottle and oak aging.


Thus the die is set. Get ready for higher value added California wines.


The money bet is there.

There will be less available supply of lower priced standard California wines and an ever increasing focus on higher quality, value added products in relatively small supplies.


Get ready for higher priced higher quality boutique type wines from your favorite California wine regions.

About the Author


Amy Goodmann
www.forexforexforexforex.com
Fortuna Website
fortunawebsite@yahoo.com
www.fortunawebs.com

A synopsis on Dessert Wines.

Get Ready for Higher Prices for Your Favorite California Wines



Get ready for higher priced higher quality boutique type wines from the California wine producing regions.
No region of the world has impacted the...


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Dessert Wines Items For Viewing

Torciano Chianti Classico II Vicario


Pierluigi Giachi has produced a Chianti of superb quality and style for us. This wonderful "Classico" was acquired at Vinitaly and surpasses all that we have had in the past in style, complexity, fruit concentration and "panache!" TOR02 TOR02


Price: 29.99 USD



Dessert Wines in the news

Wine Lovers Uncork Cellar Stock, Sap California Vintners’ Sales (Bloomberg)

Tue, 13 Jan 2009 09:46:33 -0800
Dec. 23 (Bloomberg) -- Producing vintages that delight the palate and impress the nose won’t be enough to make this a good year for California winemakers.

Top 10 Wines Feature Duckhorn Merlot, Clos Du Val Chardonnay (Bloomberg)

Tue, 13 Jan 2009 09:46:15 -0800
Jan. 5 (Bloomberg) -- There’s an old saying that you deserve to drink a good wine in good times and need to drink one in bad times. Fortunately, I drank enough reasonably priced good wines in 2008 to avoid Grand Cru withdrawal.

Britain set to top wine import league by 2012 (Reuters via Yahoo! UK & Ireland News)

Tue, 13 Jan 2009 04:40:01 -0800
Dump the image of Britain as a nation of beer and gin drinkers and raise a glass to a new record as the United Kingdom is set to become the world number one consumer country for imported wines by 2012.

Liquid Assets (The Sacramento Bee)

Mon, 12 Jan 2009 17:18:12 -0800
Bottle of white wine, "Quail Creek 2007 California Chardonnay" Let's kick off this column by paraphrasing a goofy old joke. Q: What did the little birdie say when he passed by "Liquid Assets"? A: Cheap, cheap, cheap! That's right, we're going extra-inexpensive this week in honor of our Food & Wine cover story about shopping on the cheap. We also want to get some wine in the ...

Wine Buzz: Thinking of wines for 2009 (The Sacramento Bee)

Mon, 12 Jan 2009 17:17:42 -0800
"Wine Buzz" is wishing a happy 2009 to all you fellow wine sippers. Did you open anything particularly special for New Year's Eve? I used the waning hours of 2008 as an excuse to pop a 1991 Forman cabernet sauvignon. Come to think of it, there's really no excuse needed to open one of those. Many bottles from California's stellar 1991 vintage are drinking beautifully now. Recent bottles of the ...

Constellation Brands to sell Value Spirits Brands for $334M (BizJournals)

Mon, 12 Jan 2009 11:53:19 -0800
Constellation Brands Inc., the Fairport, N.Y.-based wine and spirits giant with a large Northern California footprint, said Monday it plans to sell its Value Spirits Brands unit for $334 million. (STZ)

Bubbles in wine sign of celebration (Greater Houston Weekly)

Mon, 12 Jan 2009 01:44:01 -0800
Bubbles put sparkles in wine and signify celebration. For many people, sparkling wines go “hand in hand” with the bringing in of a new year and the related celebrations and hope for a wonderful year. Wines are meant to be shared with friends. Sparkling wines are meant to celebrate with friends.


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8:30 PM

We had put all our efforts to produce some respectable reading matter on Wine Vino . We sure do wish it's respectable enough for you.

Another Great Article on Wine Vino

Successful Public Relations for Wineries: Part 1



Ah, the wine business...it sounds so romantic. Beautiful, intelligent, highly-evolved men and women, living in paradise, sipping Albari?o and noshing on amuse bouche eagerly prepared by three-star chefs. Truth is, the wine business is tougher than road kill and more confusing than the third Matrix movie.


Gone are the days when Dr. Howard, Dr. Fine and Dr. Howard could plant 10 acres of whatever-the-nursery-gave-them on the family spread, make a few hundred cases of "winemakers reserve" and have restaurants, retailers and rabid collectors lining up for allocations. Nowadays, the competition for the consumer's short attention span is as intense as an over-extracted, old vine, Petite Sirah from a low yielding, mountain vineyard. Wineries are screaming "Look at me! Look at me!" Customers are rolling their eyes and stifling yawns. They're also patting their heads and rubbing their stomachs, but that's another story.


So how's a winery supposed to succeed in today's globally warmed business climate. Making great wines is a good start. A fistful of 94's from the top wine publications puts a little giddy up in everybody's hitch. But even high scores are no guarantee for success if a winery doesn't have a solid public relations strategy to spread the word among gatekeepers and consumers.


What are the keys to a successful public relations strategy you ask? Good messaging and good communications. To thrive nowadays wineries must develop persuasive messaging that rings true with gatekeepers and consumers and effective communications programs to deliver that messaging to the various target audiences. One false step and you're back in Michigan picking up balls at the driving range.


So how does a winery go about developing their messaging and communications? Here are my Top 11 Requisites for a Successful PR Campaign:


1. Set Clear Goals


2. Identify Key Messaging Points


3. Create Support Materials that reflect Key Messaging Points


4. Write Storylines and Pitch Letter


5. Develop Media Database


6. Establish Samples Program


7. Monitor Editorial Calendars


8. Schedule Media Presentations & Tours


9. Disseminate Articles and Mentions to Trade and Consumers


10. Continually Develop New Hooks and Storylines


11. Be Different



Over the next few months we will explore each of these bullet points in a way that they have never been explored before. When finished you will know everything there is to know about designing and implementing a successful PR campaign for your winery.



About the Author


Mike Lynch is a founding partner of Big Bang Communications, a PR/marketing company devoted to the wine industry. His articles and short stories have appeared in Wine & Spirits, Wine Enthusiast, and Wine Spectator. Mike also co-authored the LynchBob cartoons with famed illustrator/designer Bob Johnson. He can be reached at mike@bigbangcommunications.com.

Thoughts about Wine Vino

Successful Public Relations for Wineries: Part 1


Ah, the wine business...it sounds so romantic. Beautiful, intelligent, highly-evolved men and women, living in paradise, sipping Albari?o and noshing ...


Click Here to Read More About Wine ...

Recommended Wine Vino Items

Gavi Di Gavi-Fabulae


The castle of Gavi was used by Napoleon as his headquarters after the victory in th battle of Marengo in 1800. Wines made within the commune boundaries of Gavi Ligure may be called Gavi di Gavi. The wine that is created here from Cortese grapes is held in the highest esteem by connoisseurs. Although it is grown throughout Piedmont, it is here at Gavi that it reaches its highest expression. This new Gavi Di Gavi dry white wine comes from the Garibaldi estate, Italy and is presented in a very attractice package. Great wine gift to buy online! FAV02 FAV02


Price: 32.99 USD



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